Glossary · Technical
Breadcrumbs.
The trail near the top of a page showing where it sits — home, then section, then this page. Marked up correctly, Google shows it in place of the raw URL in results.
Why it matters.
On a site with more than a dozen pages, breadcrumbs do two jobs: they tell a visitor arriving from search what else exists, and they tell search engines how the site is organised. They are one of the few structured data types with a visible payoff in the results themselves.
How to check it yourself.
Search Google for one of your inner pages. If the result shows a raw URL rather than a readable trail, the breadcrumb markup is missing.
Questions
Before you ask.
How do I check breadcrumbs on my own site?
Search Google for one of your inner pages. If the result shows a raw URL rather than a readable trail, the breadcrumb markup is missing.
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The same test,
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