69 terms · plain definitions
Glossary.
Every term here is one we have had to explain on a call. The definitions are written for the person paying the invoice, not for other agencies, and where a number would help, it comes from our survey of 49,994 GTA business listings.
Technical.
Structured data (schema markup) Canonical tag Title tag Meta description H1 heading Alt text Responsive design Mobile-first indexing HTTPS and SSL certificates 301 redirect Soft 404 Crawl budget XML sitemap robots.txt CDN (content delivery network) DNS Domain registrar Web hosting CMS (content management system) Static site Staging site Favicon Breadcrumbs Noindex Hreflang
Conversion.
Canadian rules.
CASL PIPEDA AODA WCAG Accessibility statement Cookie consent Privacy policy Terms of service
Longer reads.
Questions
What people ask us.
Why does this glossary exist?
Because a lot of what gets sold to small businesses relies on the buyer not knowing what the words mean. Definitions are cheap to publish and make the conversation more even.
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