Reviews · Toronto
Asking properly,
in Toronto.
In Toronto the median business has 120 Google reviews and the quiet quarter of the market sits under 44. 1,357 have none at all — for them the first ten matter more than the next hundred ever will.
Every line above comes from our own survey of Toronto: 2,700 listings, each website opened and checked by hand. Nothing is modelled.
The moment matters more than the wording
The time to ask is when the work has just been finished and the customer is pleased. A week later that moment has gone. We set the ask up so it happens then, by whatever route that customer already uses.
Nothing bought, nothing screened
We do not buy reviews and we do not filter out the customers likely to be unhappy before asking. Both are against Google policy, both are detectable in the pattern, and the listing is usually worth more than the website.
What a realistic target looks like in Toronto
Getting past 120 puts you in the upper half of this market. Getting past 336 puts you in the top quarter. Catching the 10,941 at the top took that business years and is not a first-year target.
Trade by trade
Dentists lead
the list in Toronto.
Ten largest fields in Toronto, ordered by what this page is about. Each of these trades has its own page with the full survey behind it.
| Trade in Toronto | Listings | Median reviews | Top quarter starts at |
|---|---|---|---|
| Dentists | 203 | 603 | 865 |
| Gyms | 124 | 353 | 625 |
| Law firms | 92 | 120 | 238 |
| Medical practices | 83 | 236 | 418 |
| Real estate agents | 83 | 112 | 201 |
| Clinics | 68 | 85 | 237 |
| Furniture stores | 66 | 184 | 421 |
| Veterinary clinics | 65 | 389 | 617 |
| Physiotherapists | 57 | 339 | 498 |
| Therapists | 54 | 16 | 35 |
What it costs.
Full breakdown on the pricing page, including the one-off services that sit alongside this one.
Related.
Everything we found in Toronto Review generation across the GTA All cities
Other services in Toronto: Redesign Local search Google listing Hosting and care Booking and forms Paid search E-commerce
Questions
Straight answers.
How many Google reviews do I need in Toronto?
The median across 2,700 Toronto businesses is 120; the top quarter is past 336. Those numbers are not comparable between trades — a count that is exceptional for an accountant is unremarkable for a restaurant.
Does a 5.0 rating look fake?
Above about fifty reviews, a perfect score starts to read as filtered. 770 businesses in Toronto already hold 4.9 or better, so a high rating is table stakes here rather than a differentiator.
Now check your own
You have read the numbers.
Where does your site stand?
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
Think yours needs
rebuilding?
Send us the address and what you do. We will look at what is there and tell you whether a rebuild is worth the money, or whether the problem is somewhere else entirely.