Scarborough · HVAC contractors

Web design for
HVAC contractors in Scarborough.

This page is the Scarborough slice of a survey of 50 HVAC companies — every listing on Google Maps, every website opened by hand. 1 of the 48 sites do not work on a phone.

HVAC companies listed in Scarborough50
HVAC contractors with a working website48
No website on the Scarborough listing at all2
Site that does not load or is parked5
Working but visibly dated7
HVAC contractors whose site fails on a phone1 (2%)
Still served without HTTPS0
Copyright line 2017 or earlier3
No opening hours on the Google listing0
Median Google reviews among Scarborough HVAC contractors53
Median Google rating in Scarborough5.0

Those 50 listings were checked one at a time. 4 of the 48 sites came through with nothing wrong; the rest had at least one of the problems above. (Scarborough is part of Toronto — we count the businesses that give Scarborough as their address.)

What they are built on

5 platforms,
no clear winner.

We identified 5 different platforms behind the 48 sites in Scarborough. WordPress accounts for 17 of them. 1 sit on a free or entry-level builder — a fair reading of how much the business has put into being found.

WordPress17 (35%)
Wix4 (8%)
Webflow2 (4%)
Squarespace1 (2%)
GoDaddy Builder1 (2%)
Hand-built or unidentified23 (48%)

What actually breaks

No enquiry form anywhere on the site
on 19 of them.

We recorded every fault we could see on the 48 Scarborough sites. The one that turns up most is no enquiry form anywhere on the site — 19 of them. Next is no analytics — nobody is measuring what the site does on 16, then no meta description, so google writes its own on 13.

HVAC contractors in Scarborough with no enquiry form19 of 48
HVAC contractors measuring nothing at all16 of 48
HVAC contractors letting Google write their description13 of 48
HVAC contractors with no structured data10 of 48
Page titles that never say “Scarborough”10 of 48
HVAC contractors dating themselves in the footer5 of 48

A site here that fixes no enquiry form anywhere on the site alone is already ahead of 19 local competitors on that count. That is the whole argument for doing the dull parts first.

Who you are up against

242 reviews
from the top five.

The five most-reviewed HVAC contractors in Scarborough hold 3,950, 1,049, 532, 416, 295. The middle of the field sits at 53, the lower quarter below 12 and the upper quarter above 116. 13 of the 50 are past 100 reviews and 33 hold a rating of 4.9 or better.

Scarborough is the 2nd largest market for HVAC contractors in our survey of the GTA, with 50 of them against 777 across the region. Review counts are not comparable between trades, so none of this means anything outside HVAC contractors.

Quietest quarter of Scarborough HVAC contractorsunder 12 reviews
Median HVAC contractor in Scarborough53 reviews
Busiest quarterover 116 reviews
Most-reviewed HVAC contractor in Scarborough3,950 reviews
Top five running a secure, mobile site5 of 5

What this means for you

The Scarborough leaders
already fixed this.

5 of the five most-reviewed HVAC contractors in Scarborough run a secure site that works on a phone. Between them they hold 6,242 reviews. That is the standard a customer compares you against before reading a word about you.

The 2 HVAC companies in Scarborough with no site at all start at $590; a practice replacing something older sits higher. Either way it is paid after delivery, not before. Full pricing.

Questions

Straight answers.

How many HVAC contractors are there in Scarborough?

50 listings, of which 4 have a website with nothing technically wrong with it. The remaining 46 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in Scarborough?

To be average in Scarborough you need 53. To be in the top quarter you need more than 116. To be visible next to the busiest HVAC contractor here you would need 3,950, which took them years. 33 of the 50 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a HVAC contractor in Scarborough cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Before you decide anything

Find out whether
you have a problem.

Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.

Check my website free Read the full GTA report

Start with a
straight answer.

Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.

Start a project See our work