Etobicoke · real estate agents

Web design for
real estate agents in Etobicoke.

There are 66 real estate offices listed on Google Maps in Etobicoke. 57 of them put a website on the listing, and we opened every one of those 57 ourselves. Here is what was behind them.

Real estate offices listed in Etobicoke66
Real estate agents with a working website57
No website on the Etobicoke listing at all3
Site that does not load or is parked4
Working but visibly dated3
Real estate agents whose site fails on a phone1 (2%)
Still served without HTTPS1
No opening hours on the Google listing6
Median Google reviews among Etobicoke real estate agents45
Median Google rating in Etobicoke5.0

7 of the 57 Etobicoke sites had nothing wrong with them at all. The other 50 had at least one of the faults listed above, and most had more than one. (Etobicoke is part of Toronto — we count the businesses that give Etobicoke as their address.)

What they are built on

What Etobicoke runs on.

Behind the 57 sites we counted 4 platforms. The split says something about budget: 18% on WordPress usually means somebody was paid to build it, while the 0 on free builders were almost always put together by the owner.

WordPress10 (18%)
Drupal4 (7%)
Squarespace2 (4%)
MS FrontPage1 (2%)
Hand-built or unidentified40 (70%)

What actually breaks

No structured data for google to read
on 28 of them.

28 of the 57 real estate offices we opened in Etobicoke share the same fault: no structured data for google to read. 20 have a second one on top of it — page title does not name the city they work in. None of this is visible to the owner, which is why it survives for years.

Real estate agents with no structured data28 of 57
Page titles that never say “Etobicoke”20 of 57
Real estate agents in Etobicoke with no enquiry form18 of 57
Real estate agents measuring nothing at all11 of 57
Real estate agents letting Google write their description9 of 57
Real estate agents with no heading on the page8 of 57

If you own one of these 57 sites, the order to fix them in is the order above: the fault 28 businesses share is the one your competitors have not fixed either, so it is where the cheapest advantage sits.

Who you are up against

103 reviews
from the top five.

The spread in Etobicoke is wide: from under 20 reviews in the bottom quarter to 518 at the top, with the middle at 45. 10 of the 66 real estate agents have passed a hundred.

Etobicoke is the 3rd largest market for real estate agents in our survey of the GTA, with 66 of them against 1,490 across the region. Review counts are not comparable between trades, so none of this means anything outside real estate agents.

Quietest quarter of Etobicoke real estate agentsunder 20 reviews
Median real estate agent in Etobicoke45 reviews
Busiest quarterover 75 reviews
Most-reviewed real estate agent in Etobicoke518 reviews
Top five running a secure, mobile site4 of 5

What this means for you

The Etobicoke leaders
already fixed this.

4 of the five most-reviewed real estate agents in Etobicoke run a secure site that works on a phone. Between them they hold 1,648 reviews. That is the standard a customer compares you against before reading a word about you.

Where a real estate agent lands depends on how many services need a page of their own — $590 at the small end, $3,900 for a practice with a dozen. Nothing is due until it is finished. Full pricing.

Questions

Asked often.

How many real estate agents are there in Etobicoke?

66 listings, of which 7 have a website with nothing technically wrong with it. The remaining 59 are either missing a site, running a broken one, or running one with at least one fault we could see from outside.

How many Google reviews do I need to compete in Etobicoke?

To be average in Etobicoke you need 45. To be in the top quarter you need more than 75. To be visible next to the busiest real estate agent here you would need 518, which took them years. 47 of the 66 already hold a 4.9 rating, so the rating is not what separates them.

What does a website for a real estate agent in Etobicoke cost?

Between $590 and $3,900 depending on the size of the practice and how many services need their own page, paid after the site is built and you have seen it. Hosting, edits, your Google Business Profile and ongoing SEO run $129 to $990 a month, cancellable any month.

Two minutes

Where does your
own site land?

Everything above came from opening real websites. Yours takes ten seconds: we load it the way a customer would and say what we find, including when the honest answer is that nothing needs doing.

Check my website free Read the full GTA report

Want the same for
your business?

Tell us what you do and where you work. We will look at what you have now and say plainly whether it is worth rebuilding — including when it is not.

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