Toronto & the GTA
Gyms and fitness studios are a field where the website is checked before the phone is picked up. We surveyed all 1,495 of them in the GTA and opened every site — here is the state of the field and what a replacement costs.
Websites from $590 · paid after delivery
We build and look after websites for gyms across the GTA. The price follows the size of the business: $590 for a solo operator, $1,190 for a team of three to ten, $2,400 for a larger or multi-location business, $3,900 for a legal, medical or financial practice.
No deposit and no contract: you pay once the site is built and you have seen it, and the monthly part ($129–$990 for hosting, edits, your Google listing and search work) can be cancelled any month.
Review counts are not comparable between trades — 135 is the middle for gyms, which is a very different number from what a dentist or a barber would see. The upper quarter of this field is past 404 reviews and the busiest gym we found holds 4,679.
City by city
The field looks different depending on where you work. Each city below has its own survey — how many gyms are there, how many have no mobile site, and what it takes in reviews to be visible.
| Gyms and studios in | Businesses | No site | No mobile | Median reviews |
|---|---|---|---|---|
| Toronto | 124 | 1 | 0 | 353 |
| Mississauga | 64 | 3 | 1 | 467 |
| Scarborough | 59 | 4 | 0 | 180 |
| North York | 59 | 1 | 0 | 146 |
| Burlington | 59 | 3 | 0 | 80 |
| Etobicoke | 58 | 6 | 0 | 126 |
| Brampton | 57 | 4 | 0 | 302 |
| Oakville | 55 | 4 | 0 | 104 |
| Richmond Hill | 54 | 2 | 1 | 91 |
| Markham | 52 | 5 | 1 | 238 |
What they are built on
Detected from the 1,010 gyms and fitness studios websites we opened. 29 are on a free or entry-level builder, 2 on software discontinued years ago, and 78 still date themselves 1997 or earlier in the footer.
What actually breaks
Counted separately across all 1,010 sites in this field, so a site with four faults appears in four rows.
Built for this trade
One page cannot rank for everything a gym does. Each service gets its own page, written for the words people actually type — which for this field is rarely the words the trade uses internally.
Reviews, photographs and the details that make someone pick you over the listing above yours. 0% of gyms with a website still have no mobile version — that alone is an opening.
Forms, booking, click-to-call. 344 sites in this field have no enquiry form at all.
What a build involves and what it costs: Small business websites in Toronto.
Gyms in Toronto Gyms in Mississauga Gyms in Brampton Vaughan Gyms in Markham Gyms in Scarborough Gyms in North York Gyms in Etobicoke Gyms in Oakville Gyms in Richmond Hill Gyms in Burlington Whitby Oshawa Milton Newmarket Pickering Ajax Aurora Bolton Georgetown Woodbridge Concord York Maple Thornhill Caledon
Questions
No. We work with local businesses across the GTA and keep a separate page per trade because what a gym needs from a website is genuinely different from what a retailer needs. We surveyed 1,495 gyms and fitness studios to write this one.
63 of the 1,495 we checked have none attached to their Google listing, and 72 more link to a site that does not load. Of the 1,010 working sites, 5 have no mobile version.
The median across the GTA in this field is 135; the upper quarter is past 404 and the busiest single gym we found holds 4,679. Those numbers mean nothing outside this trade — a count that is exceptional for a gym is unremarkable for a restaurant.
Between $590 and $3,900 for the site depending on size, paid after it is built and you have seen it. Then $129 to $990 a month for hosting, edits, your Google listing and ongoing SEO. Cancel any month.
Now check your own
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.