Glossary · Measurement
Call tracking.
Showing a different phone number depending on where the visitor came from, so calls can be attributed to a source.
Why it matters.
For trades and clinics, most enquiries are calls, so without this the majority of results are invisible. The caution specific to local search: the number on your Google Business Profile and the main number on your site should stay the same everywhere, or you undo the consistency that local ranking depends on. Tracking numbers belong on campaign traffic, not on the listing.
How to check it yourself.
Count how many of last month's enquiries arrived by phone. If it is most of them and you cannot say which came from search, you are measuring the minority of your results.
Questions
Asked often.
How do I check call tracking on my own site?
Count how many of last month's enquiries arrived by phone. If it is most of them and you cannot say which came from search, you are measuring the minority of your results.
Now check your own
You have read the numbers.
Where does your site stand?
Type your address and we will open your site the way a visitor would, then tell you plainly what is wrong with it — including when the answer is nothing. Ten seconds, no email, nothing stored.
Start with a
straight answer.
Describe the business and where it works. We come back with what we would change, what it would cost and how long it takes — or with a reason not to bother.