Glossary · Measurement
Conversion tracking.
Recording the actions that matter — a form sent, a call started, a booking made — rather than counting visits.
Why it matters.
Traffic is not the goal and never was. A page that halves its visitors while doubling its enquiries has improved. Until the enquiry itself is recorded, every conversation about the website is about the wrong number, which is why we install this before making changes rather than after.
How to check it yourself.
Ask how many enquiries the website produced last month. If the answer is a traffic number rather than a count of enquiries, tracking is not set up.
Questions
What people ask us.
How do I check conversion tracking on my own site?
Ask how many enquiries the website produced last month. If the answer is a traffic number rather than a count of enquiries, tracking is not set up.
Before you decide anything
Find out whether
you have a problem.
Most people asking about a rebuild do not need one. The free check opens your site, looks at how it behaves on a phone, whether it is secure and how old the page is, and tells you which of those apply to you.
Think yours needs
rebuilding?
Send us the address and what you do. We will look at what is there and tell you whether a rebuild is worth the money, or whether the problem is somewhere else entirely.