Glossary · Measurement
Google Analytics 4.
The current version of Google's free analytics. It records what people do on the site — which pages, from where, and which actions they completed.
Why it matters.
The useful configuration for a local business is small: mark the form submission and the phone tap as conversions, and ignore almost everything else. Without at least that, no decision about the site can be checked, which is the position most small business sites are in.
How to check it yourself.
Check whether a form submission on your own site registers as a conversion. On most small business installations it does not, which means the analytics is counting visits and nothing that matters.
Questions
The usual questions.
How do I check google analytics 4 on my own site?
Check whether a form submission on your own site registers as a conversion. On most small business installations it does not, which means the analytics is counting visits and nothing that matters.
Check yours
The same test,
on your address.
We do not guess and we do not send a report by email. Type the address, wait ten seconds, read what comes back. If your site is fine it will say so.
Worth a
conversation?
No pitch deck and no discovery call. Tell us the trade and the city, and we will say what we would do and what it costs.